A family owned business, Quicklee's operates four travel centers in upstate New York. With locations only in the Northeast — the tail end of routes as opposed to middle America — Quicklee's must be proactive about its marketing to appeal to truck drivers who may not be as familiar with the region.
Originally founded in 1995, Quicklee's prides itself on being a modern company willing to explore new strategies and technology to better serve its customers. This approach has served the company well, expanding from its one flagship location to now operating four travel centers. As an independent, family-owned business that's tucked away at the “end” of most routes, Quicklee's requires partnerships that drive customers to its locations through third-party marketing, promotions and incentives.
Quicklee's experienced rapid growth as a result of the significant traffic to its locations from Relay's mobile app. With Relay's marketing and fuel discounts, Quicklee's increased its diesel business by 200–300 percent and even needed to install new fuel pump islands to meet the demand. Relay's payment technology easily integrated into Quicklee's frontline and backend operations, saving the team time and money, while allowing them to focus more on scaling the business.
Quicklee's is growing its bottom line as a result of Relay, with thousands of additional dollars in revenue each month. Quicklee's also routinely praises Relay for its customer service, knowing it can reach their account manager at any time to handle any issues.